Josh Lucas likes to think a new web app, launched out of his coworking space The Hardware Store, will break the boundaries of social media.

When the app, named 5×, launches later this month, it will be the first app out of the Allentown shop.

“What 5×5 does, is it allows groups of businesses to post to another business’ twitter,” he explains. “Five businesses enter into a contract for five weeks and allow access to their timelines.”

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